5 Ways Small Business Owners Can Add A Personal Touch To Their Brand

When it comes to small businesses, one of the most important things owners can do is add a personal touch to their service. This can make customers feel valued and appreciated, which can lead to repeat business and word-of-mouth referrals.

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Here are five ways small business owners can add a personal touch to their service:

1. Get to know your customers on a personal level.

When you get to know your customers on a personal level, it helps them feel appreciated and special. This can be done in a number of ways, such as by remembering their names, asking about their families, or finding out their interests. When you show any interest in your customers, they will be more likely to return and recommend your business to others.

2. Go the extra mile.

Suppose there’s something that your customer needs; go the extra mile to provide it for them. Maybe they need an item rushed for a last-minute presentation, or they need a special order fulfilled quickly. By going the extra mile for your customers, you’ll show that you really care about their satisfaction.

3. Surprise your customers with little gestures.

One way to make your customers feel special is to surprise them with little gestures. This could be something as simple as sending a handwritten note, having a fresh basket of flowers in the office, or providing a special discount for their birthday. Be personal in your communication. When you communicate with your customers, be personal and friendly. Avoid sending mass emails or using templates for your correspondence. Instead, take the time to write each message individually, and make sure it sounds like you’re speaking to them directly. This will help to create a personal connection with your customers.

Another great example is to send them a thank you note via post. A quality printed postcard, the size of a standard business card, is perfect for this. Just search for: quality printing services near me, and get the ball rolling. Consider turning it into a fridge magnet too! These small surprises will make your customers feel appreciated and valued.

4. Take the time to listen to your customers’ feedback.

One of the best ways to add a personal touch to your service is by taking the time to listen to your customers’ feedback. When you listen to what they have to say, you can learn how to better meet their needs and exceed their expectations.

5. Follow-up with your customers after an experience.

After each customer experience, make sure you follow up with them in some way to let them know what you did to meet their needs and provide a great service. This could be done by sending out a survey or asking the customer for their contact information so that you can send them a short email thanking them for their business. People feel special when they are remembered, so following up will help create repeat customers that trust you and love doing business with you!

There you have it!

By using these five personal touches, you can add a special touch to your service that will keep your customers coming back!