7 Reasons You Should Start Offering Personalised Services

Customization services can mean creating something unique for a customer. It can also mean developing online services from clever use of data.

Via: Pinterest / * this is a collaborative post *

Customization Helps Decrease Inventory Costs 

Not too long ago, you had the cost of buying small amounts of expensive items with added engraving costs for personalization. You can bulk purchase items at a lower price and engrave them on-site with easy-to-use industrial laser engravers, thanks to modern technology. Modern engravers are cheaper than before and can cut, etch or engrave almost anything. They’re also highly accurate, so you can create intricate works of art on the smallest of surface areas. Or you can engrave individual items upon request.

Offering Personalized Services to Increase Sales

The figures speak for themselves when it comes to custom products. For example, a quarter of consumers stated that they would pay up to 20% more for personal effects in a survey. This is probably why customized items on sites like Etsy are booming at the moment. One of the main reasons is that customers love one-of-a-kind items and will pay more or even wait longer for such things. You can take advantage of this by offering sales on related items or creating personalized promotions based on data gathered through previous interaction.

Will Set You Apart from Rival Businesses

Further to providing unique items, personalization will guarantee customers come to you over the competition. For example, suppose your main rival offers a carefully curated set of beautifully designed jewelry with various options. In that case, they provide a well-rounded experience. But further suppose you also offer customized engravings for wedding rings or holographic etchings of loved ones in lockets. It’s almost guaranteed you will get more business than your rival. Because you stand out by offering something unique to your business.

You Can Use Data for Personal Audience Experience

Data on customers’ buying habits and consumer trends are powerful tools for any business. Allowing customers to personalize their products lets you get to know your customers in a unique way. Then you can get a sense of the kinds of people that use your services: 

From there, you can build your businesses around specific demographics. Analytics technology lets you track and save customer information so you can offer products and services tailored to their preferences. With this information, you can provide personalization for individual clients.

You Can Future-Proof Your Business

Unfortunately, the high street is dying. Physical stores are losing out on online sales. However, you can get ahead of this by taking your business online. And you can further future-proof your company by offering personalization services guaranteed to attract more customers. For example, you can use previous browsing history to provide a better user experience across your online store by using visitor data. This means customers will find what they are looking for much quicker. You can also present special promotions you know they are more likely to purchase.

Garner Loyalty by Offering Personalized Services

Everyone loves a one-of-a-kind item. This is why NFTs are currently booming in sales. Although your customer service caters to everyone to make their special products. Customers have the impression that you spent time and dedication making tier items. As a result, customer trust is established, and you will benefit from brand loyalty. This means they are far more likely to return as a repeat customer if you provide a high-quality service. There is a chance they will use your service for the rest of their life and shun your main competition.

Make Better Use of Existing Evergreen Stock

Personalization can be applied to almost anything, so you can make great use of your exciting stock and your hardware. For example, you can offer custom imagery or name engraving on leather shoes or handbags you have in inventory. While the same base items are used, the extra touch of engraving makes each unique. So, you can use up any evergreen stock lying around. Or you can order more in bulk at a reduced cost. The trick is to use evergreen stock that never goes away. Such as mass-produced leather handbags from a specialist supplier.


When you customize, you provide a superior experience. For example, your eCommerce data can offer better shopping, while on-site laser cutters can engrave almost anything.