You would be forgiven for thinking that this is not the best time to be starting a business or even return to your business. There are many examples of how many companies have chosen the route of downsizing instead of reinvesting for growth.
It stands to reason then that if all of this seems somewhat intimidating to you, you might need a little push in the right direction. According to this article by Bloomberg, the UK is set to achieve the highest recorded growth since 1973, and it’s happening all around us right now.
What we need to start unpacking and absorbing is what all of this means for small to medium business owners, how can you find your way through all of this and what’s the best way for you to position your company in a way to take the best possible advantage of all of this?
Read on, dear reader. We’ve got you.
FIRST, BREAK THE MOULD
While meeting with your teams and working on strategy, the first thing you’re going to have to do – is entirely distance yourself from the “one size fits all” approach that many businesses were working with pre-pandemic.
This means that you will now have to approach a more “spherical” way of thinking at the most basic level of your operations instead of linear trajectories. Between your sales thinking, communications and marketing and managing suppliers and logistics, it’s not going to be good enough to run a business as usual scenario.
You have to embrace all of the new ways of running meetings, conferences, sales strategies, and if you want to keep those top performers – you’re going to have to start working harder to keep them too. We’re in the age of the “great resignation” where workers who’ve returned to their post after being in lockdown realise that the daily grind is simply no longer worth it for them.
MANAGING INWARD, INTERNAL AND OUTGOING COMMUNICATIONS
We’re hoping that you’ve learned just one crucial lesson this pandemic before and over any other – without a solid communications policy that actively and dynamically manages, responds and redesigns your ongoing communications objectives, you’re not going to get particularly far. You have to adopt what is becoming known as “radical communications” policies. It means that you set up networks and enable devices that can act upon, receive, digest and distribute crucial messaging throughout your organisation – just about instantly.
HAVE A LOOK AT YOUR IMAGE
Along with everything else that you’ll be changing in your business, you might want to take this time to look at your image. Is it time for a change? Does your logo still tell the instant story about your business that it’s meant to and when you consider your current PR platforms, are you reaching your fullest potential? You’ll need a partner like Design Cloud; check them out.
These are just some of the broader considerations that you need to be working through at this time. With a simple “filter change” on your thinking, you’ll embrace this change as positive and use it as an opportunity to revitalise and re-energise some policies and procedures that may very well now be quite dated.