Online sales have surged in the last 12 months. If you’re looking to increase sales for your business, and you haven’t yet seized upon the popularity of online shopping, here are some innovative ways to take your business to the next level in 2021.
Enhancing and improving your website
Business websites are more important than ever before. Consumers are spending more time on the web and most are now more inclined to look for and order products and services online. If your website is basic, dated or drab, now is the time to overhaul it and create a site that is attractive, engaging and accessible. Make sure your pages are mobile-friendly, use themes that are relevant to your target customer, ensure that your site is easy to use and include original, informative, high-quality content.
Consider your website your virtual shop window and use the homepage to entice prospective clients and encourage them to want to find out more. Use landing and product description pages to provide information, vary content types to make pages more digestible and visually appealing and add features to enhance customer experience. If you’re selling clothes, for example, you could offer personalised outfit recommendations, virtual try-on features and access to reviews. It’s also a great idea to add live chat and to include an FAQ page. A lack of information and difficulties accessing advice and customer support can contribute to lost sales. If you don’t have expertise in web development and design, it’s wise to enlist the services of an experienced web design agency with an impressive portfolio.
Search engine optimisation is a digital marketing method, which enables businesses to attract attention and create leads via online searches. Research suggests that the vast majority of people will click on the links at the top of page 1. If your content is appearing on page 2 or 3, it’s hugely beneficial to try and improve your ranking to attract more clicks and drive traffic to your website. Optimising content involves using link building strategies, adding images and video clips, using keywords naturally and providing web users with accurate, reliable, useful information. If you’re not an expert in SEO and you don’t have in-house marketing professionals, you can invest in link building services and work with external agencies to draw up, implement and monitor targeted campaigns. With search engines processing millions of queries every minute, there is scope to increase sales dramatically.
Prioritise existing customers
Many businesses will go on a charm offensive with the aim of attracting new customers when they want to increase sales. While there are benefits of expanding a client base, it’s crucial not to underestimate the importance of keeping existing clients happy. Looking after customers is beneficial for several reasons. High retention rates are good for sales, but they also contribute to a positive brand image. People who use businesses regularly are also more likely to recommend them to friends and to leave good reviews online. More than 90% of consumers now read online reviews before buying, so taking care of loyal clients is more important than ever before.
Social media offers the chance to sell and promote products and services, but crucially, it also provides unrivalled opportunities to connect, communicate and engage with customers and prospective clients and shoppers. You can use social posts to sell products, but you can also use platforms to talk to customers, to get their opinions and ideas and to show off the human side of your brand. People are more likely to buy from brands that they follow on social media and you can also encourage your followers to share their positive experiences or recommend your business through liking posts, sharing hashtags, tagging your brand and getting their friends and family involved in giveaways, competitions and promotions. When putting posts together, always bear your target customer in mind. Use analytics and feedback to gauge the popularity of different content types and always take the time to respond or react to comments and reply to messages.
If you’re new to social media, it’s critical to conduct research to ascertain which channels and apps will be most effective and impactful. Use market research, analytics and surveys to see how customers spend their time online and which types of posts and content they respond to positively.
Online sales are booming, but it’s not always easy to achieve success when marketing your business and offering products and services online. If you’re looking to increase sales and create more leads, it’s wise to work with experts, to outline key objectives, to get to know your target customer and to ensure you take full advantage of social media, web communications and SEO to reach interested buyers and build strong relationships.