Smart Survival Tips For Small Businesses

Without a doubt, small businesses are among the worst hit by the coronavirus. According to a study, 234,000 small businesses in the UK have already closed down, with the pandemic expected to cost owners up to £69 billion. However, the challenge has triggered a sense of creativity among businesses as one in every five small UK businesses is adapting to innovations to keep business running. If you’re looking to keep your business thriving during these challenging times, you may have to switch up your marketing strategies to meet the new normal. Here are five marketing strategies to help your business survive and flourish in the midst of the pandemic.

Via: Pinterest / * this is a collaborative post *
  1. Maintain communication with clients and customers.

Regardless of your business industry, it’s now vital to stay regularly in touch with your clients and customers, especially the new and potential ones. Communication shouldn’t always be a sales pitch, but one to check on their well-being and appreciate what they need and find valuable during these difficult times. While you may not have a solution to their particular needs, there might be someone in your network to support, which is key to strengthening your customer relations in the future. But how do you do this? You can

Like the famous Jan Carlzon quote, “If you’re not serving the customer, your job is to be serving someone who is.” Your clients will appreciate your information and sensitivity over the situation, which is vital to securing your business future.

  1. Always be informed

Health experts and the government constantly provide new information about the virus and what it takes to protect yourself properly. Staying updated with the latest information from the World Health Organization (WHO), the government, and other health institutions is key to following recommendations on the virus, new variants and spread mechanism, and necessary precaution to secure your community. It’d be helpful if you considered paying attention to other state and local mandates that may affect your business.

  1. Get creative and adapt your business

The reality is that there’s no timeline on how long the pandemic will stay with us. Despite the health and safety protocols and the ongoing vaccination, it may take a while before everything returns to normal. Therefore, it’s vital to consider ways to adapt your business and continue serving your customers by offering varying goods and services. If possible, connect with other industry players to share ideas worth exploring. Now isn’t the time to fall back on your marketing strategies; the more creative you are, the better your business.

The ideas may include trading customer goods online, offering virtual services using video conferencing, email, phone, and platforms to accept payments from anywhere. These are vital to spicing your marketing efforts and keep business booming all through the pandemic.

  1. Imitate in-office experiences

COVID-19 has provoked remote-working trends globally. A study in April 2020 proposed that 49.2% of working adults in the UK were working remotely to limit the coronavirus’ spread. However, this isn’t an excuse to shun the traditional in-office experiences such as hand and facial expressions and gestures that help communicate valuable information like enthusiasm, transparency, and engagement. Fortunately, there are tools to help convey such information even when working from different locations. Equip your teams with tools like Zoom, Workforce, and Google Hangouts to promote collaborations via video and remotely replicate the in-office experience. Providing employees with the right tools is good for motivation, and keeping spirits and productivity at high levels.

  1. Disinfect and sanitize

If you haven’t experienced any infection cases in your workplace, why not enforce the safety precautions to keep things that way? As obvious as it may sound, it’s easier to fall back on the COVID prevention procedures, especially with the vaccination rollout. While remote working remains the safest alternative, it may be practically impossible for your entire employees to work remotely. It’s recommended to disinfect and sanitize all door handles, equipment, and all surfaces at the close of work each day to limit the possible spread among in-office staff. If possible, cut back on travels and offer your employees lunch to reduce the need to go out for their meals.

Additionally, ensure workers adhered to social distancing even in the office unless it’s practically impossible to avoid physical contact, which is mostly the case in manufacturing businesses.