When you run a business your customers are the most important asset you have. After all, without your customers, you would not have a business at all! That’s why it is really important that you do everything you can to keep your customers happy. Customer engagement is a big part of that.
What is customer engagement?
Customer engagement is basically the ongoing efforts you make to engage with your customers. From sending them follow-up emails to having a conversation with them on social media, anything you do to stay in touch with and get to know, your customers is customer engagement.
What are the business benefits of customer engagement?
Customer engagement is really popular at the moment because it is really effective at finding and keeping customers. Here are some of the biggest benefits your business is likely to find if you start engaging with your customers more often:
The aim of any good business should be to retain as many customers as possible. This is important because it is MUCH more expensive to find new customers than it is to continue selling to existing customers. Not only that, but when you retain customers and build a relationship with them, they are fast more likely to recommend you to friends and family or leave positive reviews online.
When you make an effort to reach out to your customers, you start to build a relationship with them, which means they will be far more likely to seek out your products and services even if they aren’t quite the cheapest or the easiest to find. Customers like to feel that they have a relationship with the companies they use and by making an effort to speak with your customers more often, this is something that can be easily achieved.
When you take the time to engage with customers, they are more likely to see you as a person, or a number of people, than a faceless corporation. As long as your interactions with them are fair and honest, they are, therefore, more likely to develop trust for your business which means they will probably feel more comfortable making a purchase from you. This is particularly important if you’re a new or small business that does not have the kind of reputation where people will always feel safe buying from you.
When you make an effort to engage with customers, whether by answering their social media comments or using a phone appending services to ensure their phone details are kept up to date so that you can always reach them and deal with any issues they may be having they will be much happier, on the whole, with the level of customer service you are providing, and as you will probably know, good customer service is one of the most important factors in whether a customer will continue to use a company or not.
As you can see, customer engagement is really beneficial for your business and your customers so make it a big part of your business strategy if you want to be a success!