Living the life of a freelancer sounds glamorous, and it can be if you get it right. Being a freelancer can open up a world of possibilities to work when and where you please. But how do you get started?
When you start working as a freelancer, you might want to rely on your existing skills. Many people think they can start a whole new business out of the blue with nothing but good luck. As lovely as the stories of rags to riches and overnight success are, they are rarely true. And they definitely don’t happen if you are starting out in a business that you know nothing about. If you want to freelance, start with what you know.
If you need clients, you need a way for them to learn about you and your services. One of the easiest ways to do this is to create a website which showcases the best parts of your business. Depending on what you are aiming to achieve, you might want to look into local SEO services and how they can work for you. Your brand can be one of the most important steps that you take when launching your business so it is worth your while trying to get it right.
Unlike a regular job, you can’t impress a client once and have a regular job. You will have clients, some of them will be regular, but everyday you may have to pitch a potential client. At first, this can be exhausting as you will have to explain to them why you deserve to work with them. After a while, you will have a large portfolio of work to fall back on rather than having to explain yourself every time.
One of the hardest things to master is the art of the pitch. Having a solid pitch is a tough thing to work on. The perfect pitch has a number of different elements but the most important thing to have is confidence in what you do and yourself. You need to be able to tell clients who you are and why you will be a great asset to them, without sounding like you are begging for work. It may take some time to get it right but practice makes perfect.
Being an organised freelancer can be the difference between sinking and swimming. Orgainsion is more than just a pretty notebook to make notes. You need to have excellent time keeping skills, keep your paperwork up to date, and know what projects you are working on at any given time. At the beginning, you will be your own accountant, secretary, and the boss. As time goes on, you may be able to outsource certain things to help lighten your load.
Becoming a freelancer can be amazing. With a little luck and following these tips, you will be setting off in the right direction for freelance success. We wish you all the best on your journey.