Your customers are your lifeblood. No customers means you will have no sales and no income, and then what naturally follows is you folding. So, you need to find a way to connect with your customer in order to entice them to use your brand over and above your competitors. Customer engagement, therefore, need to be a fundamental part of your business approach, and if you get it right, it will mean the difference between goring your business or closing it down. Luckily, there are many ways to can connect with your customer more successfully, and we are going to look at a few today:
Key Customer Profile
If you do not have a clue who your key or primary customer is, how are you going to target any marketing material or customer engagement schemes towards them? So, you need to invest time into researching your key customer. It may be prudent to look over all your customer details and being to formulate a customer profile; you can even hand out questionnaires to get more insights. Use social media and your competitor’s social media posts to develop this profile further. The more you can discover, the better your approach can be. Consider things like the problem that your product or service is solving in their lives. By focusing on this rather than the hard sell, you can show your customer how you add value.
Keep them Updated
It is important that you keep your customers in the loop about things that are happening within your organization. Maybe you are working on a great new product or have some merger plan. Anything that is of interest should be highlighted. You can do this in a variety of ways, such as an email campaign, blog posts, social media posts, push notifications. Letting your customs know your plans, keeps your brand in their mind’s eye and shows them how you can continue adding value to their lives.
Superior Customer Service
Even has an issue with a product after you bought it and couldn’t get through to someone? Then you know how frustrating this is, and you are never going to use that company again. You need to provide excellent customer service with many available contact routes like email, webchat, phone, etc. Ensure you always treat the customer as an individual and take all concerns seriously. Work on providing a suitable solution and ensure that you always follow up. If you have the right customer service technique, you can not only turn a customer around, but you may make them a bigger fan of your brand than they were in the first place. This is because they had such a positive experience with you or one of your staff members. So, it may be worth creating a great customer service onboarding process and ensuring you go above and beyond on getting the right staff. Thian bout your company culture in this respect. Additionally, providing translation services such as het vertaalbureau will ensure that your foreign customers feel valued too.