When you launched your business, you chose to launch an online business, something that you could run from anywhere. But over time, as things have grown and your business has begun to exceed all your expectations, you have begun thinking about how you can move your online operations to a bricks and mortar approach, or at least some of your operations anyhow.
Perhaps you have always outsourced certain tasks to outside agencies, but now that things have begun to grow, it’s going to be more cost-effective to deal with these aspects of your business yourself, which is why you’re considering building a bricks and mortar aspect into your business. The question is, of course, how can you go about doing so? What are the steps that you need to take to turn your online business into a bricks and mortar concept?
Below is a guide to everything that you need to know about turning your online venture into a static one – read on for everything that you need to know.
Get your approach right
When it comes to launching a bricks and mortar aspect to your online business, it’s vital that you get your approach right. Think about how you can add to your business without destroying what you’ve already built.
Take ASOS as an example, the fashion brand was entirely online based initially. However, over time as the brand grew, they began building huge warehouses for holding and shipping stock from. The main business was still run online without a shopfront, but there were bricks and mortar warehouses in constant operation.
Market your Business
The success of many businesses is solely from effective and clever marketing strategies. You can market your business by using digital marketing like search engine optimization or even Google Ads. This will ensure your web traffic increases which will ultimately lead to more sales. You can also have local physical campaigns and give out complimentary items such as lanyards from the LanyardsFactory; this can be a deciding factor for individuals already in need of your product or service. By maintaining well-thought-out marketing campaigns, you can almost be sure to get your sales increasing like never before.
Think about what you need
If you want to ensure that your business continues to remain successful, it’s important that you take the time to think about what you need for your business. Let’s say you sell handmade beauty products and you’ve always sold them online, but not that your brand has seen growth. You need to create a warehouse where you can store, make and ship stock from. However, what you don’t need to change is how you sell your products as online sales are through the roof.
Things you will need to think about are finding the right warehouse or base, getting a team of employees onboard to help you manage the demand, and investing in key pieces of kit, such as pallet weighing scales, for instance.
Protect Your Long-Term Interests
It’s important to not only think about your business and what it’s doing today but what it might require in the near and long-term future. Protecting your interests is key, and that means putting in place the right copyright and IP protection, as well as finding the right insurance for your business. For many businesses that are selling to the public, the kind of protection they need is professional liability insurance. Without that in place, your business could take a massive financial hit in the future if something goes wrong, and that’s the last thing you want.
Be willing to take advice
As a business owner, it’s important that you are always willing to take advice about your business from others. Yes, it’s your business and you know it better than anyone but that doesn’t mean that you can’t be willing to listen to advice from other people who have more experience than you do.
If you’re unsure about the big changes you’re making, consider consulting a business advisor to help make managing these changes a little easier to manage. You will be amazed at how beneficial having the support of a business advisor can be for your business, so it’s something that it’s definitely worth looking into.
There you have it, everything that you need to know about taking your online business into the bricks and mortar space.